The Vineyard
Working for a church, you’re focused on communicating a feeling and an experience. It’s not as simple as a product; it’s showing people how to connect with emotions and abstract concepts, all in order to improve their lives. At the Vineyard, I worked as Chirldren’s Ministry Director, completely restructuring the program from the ground up so it could best serve over 200 children and their families. I also served as Digital Communications Coordinator after my role as Children’s Director, and in this role created a new web platform and integrated social media marketing strategy to best reach our community.
The Website
The site linked below has had some slight updates since I left the position, but the structure, layout, as well as some photos and large sections of copy are my design and work. In designing the site, I approached it from a consumer standpoint - websites are the new front door of any business, and especially with a church, people visit the website at least 14 times before ever entering the door. My goal was to show them potential for life change and welcome them with open arms into what can be an intimidating place for some people.
Social Media
For integrating digital marketing strategy, we decided to focus on the website, Instagram, Facebook, Email, and Youtube. All of these served a different purpose, yet worked together to create a seamless experience for someone who was a part of the Church, as well as a useful tool for understanding who the Vineyard was for someone looking for a Church home. Instagram and Youtube were focused on reaching people not already within the network and was geared to bring them to the website to discover more. I focused on creating an action step with every post, and saw web traffic increase when we started to intentionally integrate it with our social media. Facebook and emails were more internally focused; working to get people to truly buy in and become a part of the Church family.
Graphics and Photos
When marketing for weekends, we focused on sermon series that would bring value ads to peoples’ lives. To market them, I worked to create clear and concise copy that would communicate what the series would focus on, while explaining why it would be meaningful to them. When we were given a sermon series, our creative team would come up with a shoot concept. Below are some examples of series art and graphics I created for sermon series or events.
